Nice to meet you
I'm Martin Tejeda
I’m a product designer & strategist based in San Francisco who loves finding the human side of tech. I’m fascinated by the advances in technology & often find myself tinkering with new tools.
I spent time at Facebook and Square, and jumped into early‑stage startups to have more ownership of the product cycle.
When I’m not working or tinkering, I’m probably hanging out with my wife at a sports game or concert.
Work History
TRUE-See
Design & Ops Lead
2025 — Present
MDSV Capital
Head of Design & UX
2023 — 2025
Underbelly
Product Designer, Design Lead
2021 — 2023
Data 4 Good
UX Designer
2020 — 2021
Interests
Non-fiction Books
• The Design Conductors
• Hell Yeah or No
• Never Split the Difference
Indie Music
• Portugal. The Man
• Vacations
• Men I Trust
How-To Videos
• Home DIY projects
• Cooking techniques
• Tech tutorials & demos
Side Projects
Gigstarter
A platform for college students to find short-term work opportunities.
As an ’F U’ to unpaid internships, I created this app to help students find short-term work opportunities. There are only so many paid internships, and we all deserver to graduate with practical experience. It ultimately failed because I couldn’t find enough relevant work to match the needs of the students.
3rd West
Acquihire platform for AI startups.
This was supposed to be a soft landing for startup founders who weren’t having any success. I think this failed because startup founders are way more proud than I thought. I had a really hard time onboarding AI startups who hadn’t failed yet. They didn’t want to admit that the end was near.
NewCareers
Alternative career paths for college students.
A slight pivot from Gigstarter, this was supposed to be a platform for college students to find alternative career paths. I successfully onboarded about 25 students, but was unable to productize the platform to keep it running. AI compute is not cheap; or at least it wasn’t back then.
BookQuiz
AI-curated book flashcards.
This actually hasn’t failed yet. I’m still working on it. The challenge is having AI parse the text of a book first-hand, versus relying on a summary of the book. Getting those books is proving to be a challenge.