Hi, I'm Martin 🇺🇸 🇲🇽 I love music and stand-up comedy.
On a more work-related note... I convert user research into end-to-end experiences that bring in revenue for B2B & B2C companies. I've worked across the spectrum of tech - from scaling startups to global platforms like Facebook and Square.
Experience
Head of Design at MDSV Capital
2023 - 2025
• Secured $1.5M in pre-seed funding across two end-to-end projects through rapid prototyping and effective visual storytelling.
• Partnered with high-value customers to receive bi-weekly design feedback via concept testing.
• Delegated a highly-distributed engineering team through effective documentation and weekly meetings to understand technical blockers and timeline updates.
Head of Design at MDSV Capital
2023 - 2025
• Secured $1.5M in pre-seed funding across two end-to-end projects through rapid prototyping and effective visual storytelling.
• Partnered with high-value customers to receive bi-weekly design feedback via concept testing.
• Delegated a highly-distributed engineering team through effective documentation and weekly meetings to understand technical blockers and timeline updates.
Head of Design at MDSV Capital
2023 - 2025
• Secured $1.5M in pre-seed funding across two end-to-end projects through rapid prototyping and effective visual storytelling.
• Partnered with high-value customers to receive bi-weekly design feedback via concept testing.
• Delegated a highly-distributed engineering team through effective documentation and weekly meetings to understand technical blockers and timeline updates.
Design Lead at Underbelly
2021 - 2023
• Produced $870K in design contracts by leading week-long design sprints and collaborating with cross-functional stakeholders to ensure clarity and product alignment.
• Managed contract risk by assessing the weekly completed work against the contract budget (Earned Value) to better understand how to support the design team.
• Developed a team of 3 UX designers into leaders at top tech organizations by prioritizing mentorship through one-on-one’s and working sessions.
Design Lead at Underbelly
2021 - 2023
• Produced $870K in design contracts by leading week-long design sprints and collaborating with cross-functional stakeholders to ensure clarity and product alignment.
• Managed contract risk by assessing the weekly completed work against the contract budget (Earned Value) to better understand how to support the design team.
• Developed a team of 3 UX designers into leaders at top tech organizations by prioritizing mentorship through one-on-one’s and working sessions.
Design Lead at Underbelly
2021 - 2023
• Produced $870K in design contracts by leading week-long design sprints and collaborating with cross-functional stakeholders to ensure clarity and product alignment.
• Managed contract risk by assessing the weekly completed work against the contract budget (Earned Value) to better understand how to support the design team.
• Developed a team of 3 UX designers into leaders at top tech organizations by prioritizing mentorship through one-on-one’s and working sessions.
Product Designer (Contract) at Square
2021 - 2022
• Conducted weekly workshops with department stakeholders to establish Design Operations across seven departments, balancing specific goals with design best practices.
• Reduced reported phishing scams by 12.5% by establishing a consistent visual identity suitable for large organizations.
• Improved seller confidence in identifying a legitimate email by 22% by split testing old designs against the new identity.
Product Designer (Contract) at Square
2021 - 2022
• Conducted weekly workshops with department stakeholders to establish Design Operations across seven departments, balancing specific goals with design best practices.
• Reduced reported phishing scams by 12.5% by establishing a consistent visual identity suitable for large organizations.
• Improved seller confidence in identifying a legitimate email by 22% by split testing old designs against the new identity.
Product Designer (Contract) at Square
2021 - 2022
• Conducted weekly workshops with department stakeholders to establish Design Operations across seven departments, balancing specific goals with design best practices.
• Reduced reported phishing scams by 12.5% by establishing a consistent visual identity suitable for large organizations.
• Improved seller confidence in identifying a legitimate email by 22% by split testing old designs against the new identity.
Product Designer (Contract) at Facebook
2021 - 2021
• Enhanced overall engagement between Public Figures and audiences by 7% by optimizing key UI features to align with user needs.
• Increased comments and reactions from fans by 25% by split testing features to maximize the effectiveness of the UI.
• Reinforced the Facebook design system by collaborating with engineers and design leaders to maximize the use cases of each component.
Product Designer (Contract) at Facebook
2021 - 2021
• Enhanced overall engagement between Public Figures and audiences by 7% by optimizing key UI features to align with user needs.
• Increased comments and reactions from fans by 25% by split testing features to maximize the effectiveness of the UI.
• Reinforced the Facebook design system by collaborating with engineers and design leaders to maximize the use cases of each component.
Product Designer (Contract) at Facebook
2021 - 2021
• Enhanced overall engagement between Public Figures and audiences by 7% by optimizing key UI features to align with user needs.
• Increased comments and reactions from fans by 25% by split testing features to maximize the effectiveness of the UI.
• Reinforced the Facebook design system by collaborating with engineers and design leaders to maximize the use cases of each component.
Education
General Assembly
2019 - 2019
UI/UX Design
• 10-week immersive course on UX Design, studying UX processes including user research, testing, wireframing, prototyping, visual design, interface design, information architecture.
General Assembly
2019 - 2019
UI/UX Design
• 10-week immersive course on UX Design, studying UX processes including user research, testing, wireframing, prototyping, visual design, interface design, information architecture.
General Assembly
2019 - 2019
UI/UX Design
• 10-week immersive course on UX Design, studying UX processes including user research, testing, wireframing, prototyping, visual design, interface design, information architecture.
California State University - Los Angeles
2013 - 2018
Nutritional Science
• Board member of Nutrition Club
• Board member of Entrepreneurship Club
California State University - Los Angeles
2013 - 2018
Nutritional Science
• Board member of Nutrition Club
• Board member of Entrepreneurship Club
California State University - Los Angeles
2013 - 2018
Nutritional Science
• Board member of Nutrition Club
• Board member of Entrepreneurship Club